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Prepare for the best Jubilee 2025: How to optimize your accommodation business

The Jubilee 2025 represents a unique opportunity for Rome’s hospitality businesses, with a massive influx of pilgrims and tourists from around the world. To best prepare for this grand event, it is essential to carefully plan every detail of your business to offer guests an impeccable experience and efficiently manage the booking flow. Investing in additional services, optimizing digital management, and enhancing your online visibility will enable you to successfully handle the Jubilee. Enhance Your Guests’ Experience with Additional Services With the increase in international visitors, offering services that enrich your guests’ experience is a sure way to gain appreciation and grow your reputation. For example, free Wi-Fi access has become essential for many tourists, while an included breakfast can make a significant difference, especially for pilgrims who set off early in the morning. You could also consider personalized packages for families or groups, including, for example, private tours, discounts on local attractions, or transportation services. Another appreciated option is the possibility of online check-in, which offers greater convenience for guests and optimizes reception times. If you run a luxury or mid-range establishment, you might implement a digital concierge, a service that allows guests to access city information and local events anytime directly from their smartphones. Finally, for an exclusive touch, consider offering personalized cultural experiences. A walking tour of Rome’s historic center, tickets to religious events related to the Jubilee, or collaborations with certified tour guides are all proposals that enrich the stay and make it more memorable. Optimize Booking Management Managing bookings is a crucial aspect, especially during an event like the Jubilee, which will bring a sharp increase in demand. Avoiding scheduling errors such as overbooking or confusion with arrivals and departures is essential to maintaining a good reputation. Adopting booking management software will help you monitor all guest-related information in real time, from stay dates to individual preferences. In particular, Channel Management systems allow you to synchronize your property’s availability across various booking platforms (like Booking.com, Airbnb, Expedia, etc.), avoiding overlaps and optimizing space management. This will allow you to focus on other service aspects without risking mix-ups or double bookings. A Digital Marketing Strategy to Attract More Customers With increasing competition in the hospitality sector, adopting a targeted digital marketing strategy is crucial to gaining visibility during the Jubilee. Investing in Google Ads campaigns, SEO (search engine optimization), and social media will help you promote your business to an international audience. High-quality images and videos of your property are an excellent way to attract online attention. Ensure that your content reflects the value of the services offered and highlights comfort, cleanliness, and the availability of additional services. Also, remember to leverage social platforms to update guests on religious events related to the Jubilee or to propose special offers during the celebration. Efficient Communication Management with CRM Another tool that can make a difference in managing your property during the Jubilee is a CRM (Customer Relationship Management) system. This software allows you to centralize and automate guest communication management, improving service efficiency and creating a more personal connection. For instance, you can automatically send welcome emails, solicit post-stay reviews, and share information on special events or future promotions. The CRM can also be integrated with automation tools to respond quickly to messages on social media and the website, ensuring fast and efficient service. The Importance of Reviews for Building Reputation Online reviews are a critical factor in the decision to book a property, especially for international tourists. Therefore, it is important to carefully monitor reviews on major booking platforms. Promptly responding, thanking guests for positive comments, and constructively addressing complaints can strengthen your reputation and increase trust among future guests. Another useful tip is to incentivize the collection of reviews after a stay, perhaps by offering a discount on the next booking or other small benefits. An automation system integrated into the CRM can simplify this process, allowing you to send review requests in a targeted and timely manner. Turn the Jubilee into a Growth Opportunity The Jubilee 2025 is a great opportunity for your hospitality business, but only if you are ready to manage it strategically and efficiently. Investing in additional services, digitalization, and marketing will allow you to attract more customers and offer an unforgettable experience. If you’re unsure how to proceed or need support, we’re here to help you optimize your business management and make the most of this extraordinary occasion. Graziano Mancuso, Founder & CEO, Virpleo

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