Sign up for the newsletter
Editorial Team
info.+39 06 89117747
redazione@giubileomagazine.com
jubilee2025
Curiosity
The calendar of Friar Indovino, Jubilee edition 2025
The 2025 edition is truly extraordinary, as it is dedicated to the Jubilee, a special gift of grace and expression of God’s mercy. It is also a unique edition because it marks 80 years since the first Lunario of Friar Indovino, published in 1946. Today, the Jubilee calls us to be “Pilgrims of Hope,” responding to the Pope’s invitation to give the world a concrete sign of peace, to take action for the care of creation, to reclaim and defend the sense of universal fraternity, and to combat the tragedies of poverty and war that prevent millions of men, women, young people, and children from living a life worthy of human dignity. Let us live 2025 together, dear friends, as true witnesses of Hope. Request your free calendar with an offering: www.frateindovino.eu
Read More
Actuality
The Calatrava Sail lights up for the Jubilee
The Calatrava Sail, located in the Tor Vergata district of Rome and originally designed for the 2005 World Swimming Championships before being abandoned as an unfinished project, has recently captured the curiosity of onlookers as it illuminated with a spectacular new nighttime lighting display. The unique architecture of the Sail, conceived by Spanish architect Santiago Calatrava and recognizable from many kilometers away for its structure reminiscent of a “shark fin,” came alive with stunning multicolored light displays, creating a striking visual effect. These are technical lighting tests for the iconic structure, ahead of its official lighting on December 24 as part of the Italian State Property Agency’s contribution to Rome’s 2025 Jubilee. Abandoned for nearly 14 years and considered one of Rome’s largest unfinished projects, the Calatrava Sail will be made accessible again for the Jubilee thanks to safety and redevelopment work carried out by the State Property Agency. The area will be fully open and permeable, featuring an arena capable of hosting up to 12,000 visitors. The development plan for the area, coordinated with the Ministry of Economy and Finance and the Technical Table led by the President of the Region, with the participation of Rome’s Mayor and local institutions, includes the creation of a green city dedicated to well-being, research, and education. The project will utilize public-private partnerships to attract investments to the area. The site will be open to citizens, tourists, and pilgrims, with the surrounding area undergoing extensive reforestation. This marks the beginning of one of the most significant sustainable urban regeneration projects, returning green spaces and wellness infrastructure, research and education laboratories to the community, all to be realized through public-private partnerships.
Read More
operators and services
Prepare for the best Jubilee 2025: How to optimize your accommodation business
The Jubilee 2025 represents a unique opportunity for Rome’s hospitality businesses, with a massive influx of pilgrims and tourists from around the world. To best prepare for this grand event, it is essential to carefully plan every detail of your business to offer guests an impeccable experience and efficiently manage the booking flow. Investing in additional services, optimizing digital management, and enhancing your online visibility will enable you to successfully handle the Jubilee. Enhance Your Guests’ Experience with Additional Services With the increase in international visitors, offering services that enrich your guests’ experience is a sure way to gain appreciation and grow your reputation. For example, free Wi-Fi access has become essential for many tourists, while an included breakfast can make a significant difference, especially for pilgrims who set off early in the morning. You could also consider personalized packages for families or groups, including, for example, private tours, discounts on local attractions, or transportation services. Another appreciated option is the possibility of online check-in, which offers greater convenience for guests and optimizes reception times. If you run a luxury or mid-range establishment, you might implement a digital concierge, a service that allows guests to access city information and local events anytime directly from their smartphones. Finally, for an exclusive touch, consider offering personalized cultural experiences. A walking tour of Rome’s historic center, tickets to religious events related to the Jubilee, or collaborations with certified tour guides are all proposals that enrich the stay and make it more memorable. Optimize Booking Management Managing bookings is a crucial aspect, especially during an event like the Jubilee, which will bring a sharp increase in demand. Avoiding scheduling errors such as overbooking or confusion with arrivals and departures is essential to maintaining a good reputation. Adopting booking management software will help you monitor all guest-related information in real time, from stay dates to individual preferences. In particular, Channel Management systems allow you to synchronize your property’s availability across various booking platforms (like Booking.com, Airbnb, Expedia, etc.), avoiding overlaps and optimizing space management. This will allow you to focus on other service aspects without risking mix-ups or double bookings. A Digital Marketing Strategy to Attract More Customers With increasing competition in the hospitality sector, adopting a targeted digital marketing strategy is crucial to gaining visibility during the Jubilee. Investing in Google Ads campaigns, SEO (search engine optimization), and social media will help you promote your business to an international audience. High-quality images and videos of your property are an excellent way to attract online attention. Ensure that your content reflects the value of the services offered and highlights comfort, cleanliness, and the availability of additional services. Also, remember to leverage social platforms to update guests on religious events related to the Jubilee or to propose special offers during the celebration. Efficient Communication Management with CRM Another tool that can make a difference in managing your property during the Jubilee is a CRM (Customer Relationship Management) system. This software allows you to centralize and automate guest communication management, improving service efficiency and creating a more personal connection. For instance, you can automatically send welcome emails, solicit post-stay reviews, and share information on special events or future promotions. The CRM can also be integrated with automation tools to respond quickly to messages on social media and the website, ensuring fast and efficient service. The Importance of Reviews for Building Reputation Online reviews are a critical factor in the decision to book a property, especially for international tourists. Therefore, it is important to carefully monitor reviews on major booking platforms. Promptly responding, thanking guests for positive comments, and constructively addressing complaints can strengthen your reputation and increase trust among future guests. Another useful tip is to incentivize the collection of reviews after a stay, perhaps by offering a discount on the next booking or other small benefits. An automation system integrated into the CRM can simplify this process, allowing you to send review requests in a targeted and timely manner. Turn the Jubilee into a Growth Opportunity The Jubilee 2025 is a great opportunity for your hospitality business, but only if you are ready to manage it strategically and efficiently. Investing in additional services, digitalization, and marketing will allow you to attract more customers and offer an unforgettable experience. If you’re unsure how to proceed or need support, we’re here to help you optimize your business management and make the most of this extraordinary occasion. Graziano Mancuso, Founder & CEO, Virpleo
Read More